Memes as a Marketing Tool

In addition to organic meme creation from EV enthusiasts, some companies have started to leverage memes as part of their marketing strategies. Brands like Tesla, Rivian, and others have embraced meme culture to promote their products in a more relatable, humorous way.

By tapping into meme culture, these brands can appeal to a younger, tech-savvy audience that might be more receptive to lighthearted content rather than traditional advertising.

Memes as a Marketing Tool